Book Giulia Macchia for Keynotes, Conferences
and Television Appearances
Where Culture Meets Composure
International etiquette expert, cultural curator, and media personality with a global audience of nearly half a million—and growing.
REQUEST GIULIA FOR YOUR EVENT Why Giulia
Giulia Macchia is an international authority on refinement, etiquette, and cultural intelligence. Raised in high society and shaped by a life lived across continents—from the villas of Lake Como and the salons of Milan, to the embassies of Washington, D.C., the avenues of London, the timeless elegance of Palm Beach, the cultural vibrancy of New York, and the glittering skylines of Dubai—she embodies the cosmopolitan ease of a true global citizen.
Her experience spans diplomacy, royalty, and the ultra–high-net-worth world, as well as the intersecting spheres of private banking, philanthropy, and the arts. A fixture in both cultural and social circles, she has navigated—and thrived in—settings as varied as art fairs, political gatherings, aristocratic soirées, and global business summits.
With this rare perspective, Giulia brings not only etiquette expertise but also the discernment of a socialite deeply embedded in the worlds of culture, luxury, and influence. Her counsel reflects lived experience: a synthesis of European heritage, international sophistication, and an instinctive understanding of legacy and style.
Areas of Consultancy
Private Clients
Presence & composure — entering any setting with quiet confidence and leaving it with respect. Personal etiquette coaching Presence & composure — entering any setting with quiet confidence and leaving it with respect. Lifestyle refinement (wardrobe, entertaining, rituals) Presence & composure — entering any setting with quiet confidence and leaving it with respect. Presence & personal branding Presence & composure — entering any setting with quiet confidence and leaving it with respect. Discretion & social navigation Hospitality + Luxury
Presence & composure — entering any setting with quiet confidence and leaving it with respect. Service excellence & guest experience Presence & composure — entering any setting with quiet confidence and leaving it with respect. Cultural & psychosocial sensitivity Presence & composure — entering any setting with quiet confidence and leaving it with respect. Evaluation & auditing of current services Presence & composure — entering any setting with quiet confidence and leaving it with respect. Signature touches & bespoke rituals Presence & composure — entering any setting with quiet confidence and leaving it with respect. Luxury brand consultancy: positioning, staff training, and product experience Corporate + Business
Presence & composure — entering any setting with quiet confidence and leaving it with respect. Executive presence for leaders Presence & composure — entering any setting with quiet confidence and leaving it with respect. Client experience refinement Presence & composure — entering any setting with quiet confidence and leaving it with respect. Global protocol & cross-cultural fluency Presence & composure — entering any setting with quiet confidence and leaving it with respect. Workplace etiquette & internal culture Educational + Cultural Institutions
Presence & composure — entering any setting with quiet confidence and leaving it with respect. Tailored workshops & lectures Presence & composure — entering any setting with quiet confidence and leaving it with respect. Curriculum development in refinement & etiquette Presence & composure — entering any setting with quiet confidence and leaving it with respect. Exhibition & program consultancy Presence & composure — entering any setting with quiet confidence and leaving it with respect. Youth & teen programs Media + Entertainment
Presence & composure — entering any setting with quiet confidence and leaving it with respect. On-screen accuracy for historical etiquette Presence & composure — entering any setting with quiet confidence and leaving it with respect. Character development & aristocratic portrayals Presence & composure — entering any setting with quiet confidence and leaving it with respect. Cultural commentary for outlets Presence & composure — entering any setting with quiet confidence and leaving it with respect. Event participation: judge, guest, commentator Speaking Engagements
Giulia is available as a keynote speaker, panelist, or host for events worldwide. Topics include:
Presence & composure — entering any setting with quiet confidence and leaving it with respect. The Finer Code: a manifesto for living beautifully Presence & composure — entering any setting with quiet confidence and leaving it with respect. The art of entertaining and hospitality in the modern world Presence & composure — entering any setting with quiet confidence and leaving it with respect. Etiquette and protocol for global citizens Presence & composure — entering any setting with quiet confidence and leaving it with respect. Legacy, tradition, and cultural preservation Presence & composure — entering any setting with quiet confidence and leaving it with respect. Refinement and personal empowerment Presence & composure — entering any setting with quiet confidence and leaving it with respect. The Downton Project: heritage, costume, and storytelling Workshops + Collaborations
Presence & composure — entering any setting with quiet confidence and leaving it with respect. Tailored etiquette workshops for schools, universities, and businesses Presence & composure — entering any setting with quiet confidence and leaving it with respect. Lifestyle and entertaining masterclasses Presence & composure — entering any setting with quiet confidence and leaving it with respect. Bespoke collaborations with luxury brands, cultural institutions, and media houses 
